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Online shopping is not a duty, but an experience


Press release / event

Experience current e-commerce trends live

Bielefeld, August 20, 2019 – The world of online trading is constantly changing. Ultimately, customers’ demands on their shopping experience are also changing. The customer journey has long been a unified and cross-channel experience – everything for a good relationship with potential customers and an entertaining shopping experience. Omnichannel strategies are the order of the day. But do the trends in this area deliver what they promise? Marc Freyberg, Director of Marketing and E-Commerce from BRAX Leineweber GmbH & Co.KG reports on this year’s E-Commerce BBQ on September 6, 2019 in Bielefeld.

Omnichannel has long been a trend. The combination of brick-and-mortar retail and online shopping has been tried and tested. But is this simple combination of two really enough? No, if you ask Stefan Brinkmann and Manuel Unkel, Managing Directors of B + S GmbH Logistik und Dienstleistungen. The logistics service provider from East Westphalia has extensive knowledge of the e-commerce industry and is hosting the e-commerce BBQ for the third time. “Online retail is changing rapidly. Digital innovations are in demand. The right mix of different sales channels will determine success and failure in the future, ”emphasize the logistics experts.

The classic combination of brick-and-mortar and online retail is increasingly being supplemented by additional channels that must be seamlessly integrated into the rest of a company’s e-commerce strategy. This does not only include the company’s own online shop and other digital marketplaces. Social media also contribute to sales success today. Products can be rated and commented, other users can be asked for advice. The platforms are increasingly offering supportive shopping functions to ensure the perfect digital shopping experience. We are talking about so-called social shopping. “Shopping online has long ceased to be a duty, but above all an experience,” is how Stefan Brinkmann summarizes this development. Industry expert Marc Freyberg from BRAX knows that there are no over-the-top effects to perfect the experience for the customer: “An essential driving force for successful online shops – no matter how banal it sounds – lies in the intuitive, simple user guidance up to the easy to understand checkout process.”

Marc Freyberg reports more from the world of the omnichannel trend in his lecture “Omnichannel Services – digital playground or successful business case?”. The industry expert is one of over 20 speakers who give insights into their working world at this year’s E-Commerce BBQ, organized by B + S. They report on the trends in online retail and their experience with topics such as the selection of the right sales channels, channel-specific optimized content, marketing and social media as well as the logistics behind it.

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