NEWS
The production of food, pet food and animal feed requires a high degree of care to ensure the quality and shelf life of these products. To ensure this, the logistics service provider B+S offers its customer ERBACHER the food family not only individual temperature management, but also a comprehensive omnichannel solution to cover various distribution channels. Read the latest B+S customer story to find out how the collaboration has developed from 2017 to the present day!
Omni-temperature guarantees freshness
“Thanks to years of experience in the food, pet food and e-commerce segments, we understand the requirements of ERBACHER the food family very well,” explains Thomas Finke, Head of the E-Commerce division. The B+S warehouse in Alzenau can therefore provide temperature zones from 2 to 6 degrees Celsius for fresh food and pet food, as well as other areas for dry food. Through precise temperature control, the logistics specialist guarantees optimum storage conditions for products with different temperature requirements. Even sensitive microorganisms for the production of silage, which is used as feed for livestock, can be stored and transported in the required temperature environment.
High availability and speed thanks to omnichannel solution
By integrating all sales channels into a central warehouse, the food and pet food manufacturer can seamlessly use all channels, resulting in high market penetration. By making the products available via various B2B and B2C platforms, the largest possible customer base can be addressed and supplied. In addition, the omnichannel approach enables the efficient planning of goods, as stock can be stored and synchronized across all channels. “With our omnichannel solution, we can cover the individual needs of our customers under one roof and from a single source. This not only reduces administrative costs, but also ensures permanent availability in retail, online stores and marketplaces as well as fast shipping thanks to the optimal stock levels,” says Thomas Finke. B+S also offers its customers various value-added services, from the dispatch of advertising materials to the assembly of subscription boxes and display construction.
About the collaboration
The collaboration with ERBACHER the food family began in Alzenau in 2017. B+S Alzenau is now the distribution center responsible for handling the B2B and B2C business, as it is ideally located in the center of Western Europe and in close proximity to the ERBACHER the food family production site in Kleinheubach. By linking the B2B and B2C business in a central warehouse, it was possible to optimize processing both qualitatively and quantitatively. The storage space in the consolidated omni-channel and omni-temperature warehouse has now increased tenfold. “We are proud of the growth we have achieved since 2017. The takeover of the B2C business in particular was a complete success despite teething troubles, as it enabled us to harmonize the channels,” says Thomas Finke.
About ERBACHER the food family
ERBACHER the food family is a pioneer in sustainable nutrition and a manufacturer of super premium food for livestock and pets as well as high-quality food. The medium-sized family business stands for 80 years of experience and innovation. Well-known brands such as Josera, FarmCHAMPs and Green Petfood, which are successful both nationally and internationally, come together under the umbrella of ERBACHER the food family.