Borgholzhausen, March 1st, 2022 – Imagine a weekly market. Apples at a stand, the cheese counter right next to it. This has tangible advantages – for buyers as well as for suppliers. The first group finds various product categories combined in one place and saves additional trips to different stationary shops. The second group uses the market stall to increase the presence of their own offer in heavily frequented places and can thus appeal to a larger clientele. And what works in analogue also has potential in digital. All online marketplaces work according to this principle. So that everything that works on the market around the corner (and even more) is possible online, retailers and their logistics service providers have to take a few things into account, as Doreen Schumm, Head of Market Place Sales at Kaufland.de, and our managing director know Stefan Brinkmann.
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