{"id":12666,"date":"2022-09-12T16:42:05","date_gmt":"2022-09-12T14:42:05","guid":{"rendered":"https:\/\/b-slogistik.de\/?p=12666"},"modified":"2022-09-12T16:49:03","modified_gmt":"2022-09-12T14:49:03","slug":"marketing-makes-the-difference-in-online-trading","status":"publish","type":"post","link":"https:\/\/b-slogistik.de\/en\/marketing-makes-the-difference-in-online-trading\/","title":{"rendered":"Marketing makes the difference in online trading"},"content":{"rendered":"\t\t
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announcement<\/em><\/p>

Bielefeld, July 1st, 2022 \u2013 The e-commerce BBQ, organized by the logistics service provider B+S GmbH Logistik und dienstleistungen, will start on September 2nd, 2022 for the fifth time. The logistics service provider B+S is once again inviting numerous online trade experts to the anniversary of its e-commerce BBQ. Industry experts such as Felix Beilharz, Christian Tembrink, Mario Jung, Julius Komp from the UK and Switzerland shipping service provider exporto or Jonas Rashedi from Douglas provide insights into the latest developments in digital trade and how companies can benefit from digitization.<\/p>

In keynote speeches, the E-Commerce BBQ speakers will address all aspects that determine success or failure in digital trade and the digitization of business processes. This also applies to the current hottest trends in the industry, such as selling via social media or the use of artificial intelligence. Author and lecturer Christian Tembrink, an online marketing expert, deals with how the industry can use the latter to optimize content for web shops. \u201cArtificial intelligence not only helps with the evaluation of digital marketing data, but also with operational marketing work,\u201d says Christian Tembrink.<\/p>

Speaker Mario Jung has dedicated himself to marketing automation as managing director of the online marketing agency ReachX. He believes: \u201cAnything that you do more than three times manually should be automated. This makes online shops more profitable and also saves resources and costs.\u201d Katharina Stapel, an expert in behavioral economics and digital sales processes and also one of the top speakers at the BBQ, names another unbroken trend: customer satisfaction is and will remain the linchpin in the e-commerce commerce She knows that purchasing behavior is changing like the market itself. \u201cThe biggest challenge in e-commerce is to be and remain relevant for customers online, given the opportunities offered by age diversity and the dissolution of departmental silos,\u201d says Katharina Stapel.<\/p>

Visitors will receive further tips and tricks from lectures by Bj\u00f6rn Tantau, management consultant at Tameco Onlinemarketing e.K. GmbH, Rene Dhemant, Principal SEO Strategist of Rene Dhemant Online Marketing and many other top speakers. After the lectures, hearty delicacies from the smoker and cool drinks invite you to linger and offer visitors the opportunity for networking.<\/p>

B+S Managing Director Stefan Brinkmann is already looking forward to the anniversary edition of the E-Commerce BBQ 2022: \u201cBorders are merging in e-commerce. Boundaries between logistics and end consumers, between retailers and service providers, between online shops and marketplaces and between countries. This makes e-commerce and especially the logistics for e-commerce an exciting area that changes every day and yet is constantly growing. We notice that in our own company every day. At the E-Commerce BBQ, we want to pass on our findings and tips from the professionals to interested parties.\u201d<\/p>

Promotion of new players in e-commerce<\/strong><\/p>

The Andrea Heininger Award ideas competition honors innovative and creative solutions, ideas and concepts from apps to products. For the first time this year, this will be awarded to \u201cindustry newcomers\u201d by an independent jury as part of the E-Commerce BBQ. Registrations are still possible until July 21, 2022.<\/p>

About the E-Commerce BBQ<\/strong><\/p>

The healthy mix of professional input and relaxed networking: Over 1,500 participants have been able to experience this at the previous e-commerce BBQs. And B+S is also planning to network logistics professionals, e-commerce specialists and interested parties for this year\u2019s industry event. To ensure that this project succeeds, more than 20 speakers provide a holistic view of online trading and illuminate current trends and tips for e-commerce and the logistics behind it. In addition, we also take care of your physical well-being with grilled specialties from the smoker. Registrations are still possible.<\/p>

Further information on location, time and program can be found at:\u00a0www.e-commerce-bbq.de<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Bielefeld, September 12, 2022 – E-commerce and logistics are inextricably linked. Because logistics fulfills the promises made by online retailers to their end customers. But what to do if the logistics for online trade are already optimized in their processes to such an extent that fast delivery times and shipping quality are no longer relevant decision criteria for consumers when choosing the “right” online shop because the logistics work? Then marketing makes the difference. The experts and speakers agreed on this at this year’s E-Commerce BBQ on September 2, 2022, organized by the logistics service provider B+S GmbH Logistik und dienstleistungen, in Bielefeld. But where is the journey of (online) marketing in e-commerce headed? And how should e-commerce deal with the current consumer skepticism in the face of war and inflation?<\/p>\n","protected":false},"author":3,"featured_media":12668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-12666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\n5. 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