{"id":10447,"date":"2022-03-15T15:11:00","date_gmt":"2022-03-15T14:11:00","guid":{"rendered":"https:\/\/b-slogistik.de\/make-online-shopping-an-experience\/"},"modified":"2022-07-13T09:41:51","modified_gmt":"2022-07-13T07:41:51","slug":"make-online-shopping-an-experience","status":"publish","type":"post","link":"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/","title":{"rendered":"Make online shopping an experience"},"content":{"rendered":"<p><em>News<br \/>\n<\/em><\/p>\n<p class=\"p2\">he innovations that were already very noticeable in e-commerce last year will continue in 2022. This includes the fact that customers increasingly want to look forward to a personal shopping experience. Therefore, the personalization of online offers will increase. Online retailers want to achieve this by accessing first-party data, i.e. data that they have collected themselves about the purchasing behavior of their customers. This is how they want to improve the customer experience. Conversely, this will mean that providers will have to deal even more closely with the issue of data protection and cyber security in order to be able to use sensitive information securely and, above all, protect it. In addition, the classic system in the online shop with the user-friendly interface in the front end and the subordinate processes such as inventory control, billing and logistics planning will continue to dissolve. It\u2019s headed towards headless commerce. Customers want to be able to shop on more differentiated channels. Searching for the new vase on the laptop on the couch in the evening or quickly ordering new printer cartridges on the smartphone: the variety of different devices requires individual and adapted forms of storytelling. This becomes a daunting task for sellers. Because image worlds have to be adapted, different approaches have to be found. This happens automatically via the headless option for creating and intelligently playing out content, but the basic development and building of worlds of experience in sales will remain the creative task of online retailers.<\/p>\n<p><strong>Storytelling becomes more important<\/strong><\/p>\n<p>Zum Shoppen am Samstag in die Stadt gehen und den station\u00e4ren Handel nutzen \u2013 das war f\u00fcr viele Verbraucherinnen und Verbraucher vor der Pandemie Teil der Erlebniskultur, wird es f\u00fcr sie im Zeichen der Lockerungen wieder werden. Dinge anfassen funktioniert online nicht. Umso mehr wird es f\u00fcr die Betreiber von Onlineshops 2022 immer wichtiger werden, der Kundschaft eine ausgereifte Customer Experience zu bieten. Einkaufen ist \u2013 \u00fcber die eigentliche Beschaffung durch einen Kaufvertrag hinaus \u2013 auch online immer mehr mit Emotionen verbunden. Bewegtbilder machen Produkte zumindest visuell erlebbar. Die Kommunikation auf Social-Media-Netzwerken zwischen Verk\u00e4ufern und Kunden und innerhalb der kaufenden Dialoggruppe ersetzt vermehrt eine klassische Verkaufsberatung im Laden. Social Commerce ist das Stichwort. Auf Social Media zu bestaunen, im verkn\u00fcpften Onlineshop zu kaufen, wird sich als Trend verst\u00e4rken. Der reine station\u00e4re Handel wird aus diesem Trend lernen m\u00fcssen, um zu \u00fcberleben. Indem er lokale Beratungskompetenz im Laden mit digitaler Bestellwelt kombiniert. Diese Form des Handels wird phygital. Das bedeutet die Symbiose aus physischem und digitalem Einkaufen. Ein gutes Bespiel hierf\u00fcr ist der Mechanismus von Click and Collect. Online bestellen und im Laden abholen: Das hat sich in Pandemiezeiten bew\u00e4hrt. Zumal beim klassischen Abholen viele Servicefragen vor Ort gekl\u00e4rt werden k\u00f6nnen. Zudem wird sich durch den Mechanismus des Direct-to-Consumer (D2C) f\u00fcr die Industrie die Chance ergeben, vermehrt Waren direkt an die Endverbraucher:innen zu verkaufen. Die direkte Bindung der Kund:innen \u00fcber diesen Vertriebskanal bedeutet f\u00fcr die Anbieter zudem eine Chance, unmittelbar Kundenmeinungen zu Produkten zu erhalten.<\/p>\n<p><strong>Storytelling becomes more important<\/strong><\/p>\n<p>Go shopping in the city on Saturday and use the stationary trade \u2013 for many consumers that was part of the experience culture before the pandemic, it will be for them again with the easing of restrictions. Touching things doesn\u2019t work online. In 2022, it will become all the more important for online shop operators to offer their customers a mature customer experience. Shopping is \u2013 beyond the actual procurement through a purchase contract \u2013 also online more and more associated with emotions. Moving images make products at least visually tangible. Communication on social media networks between sellers and customers and within the buying dialog group is increasingly replacing classic sales advice in the store. Social commerce is the keyword. Marveling on social media, buying in the linked online shop will become a trend. Pure stationary retail will have to learn from this trend in order to survive. By combining local advisory skills in the store with the digital world of orders. This form of trading becomes phygital. That means the symbiosis of physical and digital shopping. A good example of this is the mechanism of click and collect. Order online and pick up in store: That has proven itself in times of a pandemic. Especially since many service questions can be clarified on site with classic pick-up. In addition, the direct-to-consumer (D2C) mechanism will give industry the opportunity to sell more goods directly to end consumers. The direct customer loyalty via this sales channel also means that the providers have the opportunity to receive direct customer opinions on products.<\/p>\n<p><strong>Greater demands on logistics<\/strong><\/p>\n<p>The growth in e-commerce will also continue to pose increased challenges for logistics service providers. \u201cIf we take the example of the last mile, it will become more fragmented. Stores in the city centers will be supplied from micro-warehouses, with small, manoeuvrable, naturally purely electric vehicles,\u201d says Thomas Finke, Head of E-Commerce at B+S, looking to the future. In the area of \u200b\u200bintralogistics, the operators of the systems will rely on a higher degree of automation. \u201cEspecially in B2C online trading, we see growing volumes, which we can only handle in their small parts if we scale our processes well,\u201d Thomas Finke continues. \u201cIntelligent technology and automatic processes have become indispensable here.\u201d These ensure that online retailers can meet the high expectations of their own customers in terms of service, speed and flexibility. There is also potential in the processes after the delivery of goods to the receiving points that needs to be leveraged. \u201cPackaging waste and its influence on the ecological footprint of retail is one thing,\u201d says the e-commerce manager. The amendment to the EU packaging law is making the situation even worse. \u201cReturns are another. They are intended as a sales argument, customers use them, as high return rates prove. The ecological responsibility for the reduction of CO2 emissions, with a higher number of transports, is felt to be carried by logistics alone. It can\u2019t be. There are additional costs. Returns are not in vain just because the customer does not pay for them.\u201d This is another challenge for the processes in the supply chains. \u201cLogistics makes it all possible. Secures the basic supply, supports the innovations in the trade. However, she does so very secretly. So it\u2019s time to promote the image of logistics in the booming online trade and to extend the responsibility to retailers and consumers,\u201d the logistics specialist is certain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The innovations that were already very noticeable in e-commerce last year will continue in 2022. This includes the fact that customers increasingly want to look forward to a personal shopping experience. Therefore, the personalization of online offers will increase. Online retailers want to achieve this by accessing first-party data, i.e. data that they have collected themselves about the purchasing behavior of their customers.<\/p>\n","protected":false},"author":1,"featured_media":10448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-10447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make online shopping an experience | B+S logistics<\/title>\n<meta name=\"description\" content=\"What consumer trends will shape the industry? \u2714 Storytelling is becoming more important \u2714 Greater demands on logistics\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make online shopping an experience | B+S logistics\" \/>\n<meta property=\"og:description\" content=\"What consumer trends will shape the industry? \u2714 Storytelling is becoming more important \u2714 Greater demands on logistics\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"B+S GmbH Logistik- und Dienstleistungen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/de-de.facebook.com\/bs.logistikdienstleistungen\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T14:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-13T07:41:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-slogistik.de\/wp-content\/uploads\/2022\/03\/2021_06_01_BS_Logistik_0382b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_etDDe18MX1m1vXy7azCXIMcm17\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_etDDe18MX1m1vXy7azCXIMcm17\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/\"},\"author\":{\"name\":\"admin_etDDe18MX1m1vXy7azCXIMcm17\",\"@id\":\"https:\/\/b-slogistik.de\/en\/#\/schema\/person\/7031bccfcad4ba05b9c89d6f21f49131\"},\"headline\":\"Make online shopping an experience\",\"datePublished\":\"2022-03-15T14:11:00+00:00\",\"dateModified\":\"2022-07-13T07:41:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/\"},\"wordCount\":1094,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/b-slogistik.de\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-slogistik.de\/wp-content\/uploads\/2022\/03\/2021_06_01_BS_Logistik_0382b.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/\",\"url\":\"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/\",\"name\":\"Make online shopping an experience | B+S logistics\",\"isPartOf\":{\"@id\":\"https:\/\/b-slogistik.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b-slogistik.de\/en\/make-online-shopping-an-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-slogistik.de\/wp-content\/uploads\/2022\/03\/2021_06_01_BS_Logistik_0382b.jpg\",\"datePublished\":\"2022-03-15T14:11:00+00:00\",\"dateModified\":\"2022-07-13T07:41:51+00:00\",\"description\":\"What consumer trends will shape the industry? 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