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Case studies

animonda petcare GmbH

Growing successfully – together

The market for high-quality pet food is growing: almost one in two German households has a pet – and the trend is rising. animonda petcare GmbH is one of the companies profiting from this trend. The company, based in Bad Rothenfelde to the south of the Teutoburg Forest, is on the road to success. In the past five years alone, the pet food specialist has doubled its order volume. In order to cope with this rapid development in terms of logistics, the company has relied on B+S GmbH Logistik und Dienstleistungen for the last twelve years. With success: the logistics service provider manages storage and transport and provides numerous value-added services. A newly built logistics facility has significantly increased the company’s capacity and the next expansion is already in the pipeline.

For many people in Germany, they are part of the family: an estimated 34 million pets in Germany live under the same roof with their owners. And all these pets need the right food in their bowls as well as tender loving care. For more than 25 years, animonda has specialised in the distribution of pet food for cats and dogs. The main focus is on meeting the high quality standards. The company’s own veterinarians and nutritionists work closely with experts from German and European universities to continuously develop new products. The products are designed to ensure healthy and appropriate nutrition and cater to the various needs of our four-legged friends – to accommodate allergies or metabolic disorders, for example.

Rapid growth necessitates additional space

The product range of the pet food expert has grown at a steady rate. “More and more pet owners now attach importance to high-quality nutrition for their pets. At the time, animonda needed much larger storage and shipping capacities for its products”, explains Marco Lubberich, who has been Managing Director of the company since 2014. Against this backdrop of dramatic growth, the company from Bad Rothenfelde set out twelve years ago to find a partner who had modern logistics facilities in the Ostwestfalen-Lippe region and could also meet the highest quality standards in the pet care industry.

 

And so, it was in 2007 that the cooperation with B+S GmbH Logistik und Dienstleistungen began. The medium-sized logistics company also provides logistics services in other areas for Heristo AG, the parent company of animonda petcare GmbH. Moreover, B+S offers the advantage of intensive expertise in the business area of the pet food specialist.

 

“Above all, it was the high quality standards that B+S sets for its own work that immediately won over our management at the time”, reports the manager. In addition to professional storage and delivery to specialist stores and wholesalers, the logistics service provider also provides numerous value-added services. The value-added services range from quality controls to the fabrication of sales display systems.

 

Thanks to rapid growth, both sides have continued to expand their cooperation over the years – a truly Herculean task: Over the past five years, the order volume has doubled to around 25,000 pallet spaces, which is five times the volume of 2007. The next official opening of a new logistics area is already in the offing.

High point of joint growth

The opening of a newly constructed 12,500 square metre logistics facility in the immediate vicinity of the company’s headquarters in 2017 marked an important milestone. “After many years of working together, this was the next logical step for us”, says Marco Lubberich. The facility in Borgholzhausen was specially designed to meet the customer’s requirements in order to guarantee the high quality of the products. Animonda operates its own office with associated marketing services, which supplies pet breeders directly. The pet food specialist’s experts also take care of quality control on site. This involves taking samples from incoming goods and checking them to make sure they are in good condition and undamaged.

 

Like all 11 locations of the logistics service provider, this facility is also certified according to the recognised IFS standard and thus meets the highest quality requirements. For B+S, the pet care segment has developed into a driver with double-digit growth rates. During the expansion of its capacity, the service provider relocated its headquarters to the new site in Borgholzhausen. In order to cope with the seasonal peaks of its customers, B+S now employs 750 employees across all its locations. This also benefits animonda’s flourishing business.

 

In addition, the logistics service provider offers the company real added value when it comes to IT: using software, the pet food specialist can precisely trace back individual batches at all the locations. And when animonda renewed its IT infrastructure four years ago, the IT specialists at B+S set up an interface to its own ERP system in order to ensure process reliability.

 

And so the course is set for continued growth in the future. “B+S is always able to react quickly to new requirements. Without a reliable partner at our side, we would not have been able to grow so quickly”, says Managing Director Marco Lubberich, pleased with the long-standing partnership on equal terms.

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