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How an East Westphalian entrepreneur managed to bring the crème de la crème of online trading to Bielefeld



Borgholzhausen, August 26, 2022 – The logistics location Ostwestfalen-Lippe is growing steadily. The logistics service provider B+S is investing sustainably in the expansion of its logistics properties here – and is by no means alone in this. One of the most important drivers of this development is the rapidly growing online trade. Because the region is so attractive for logistics and because numerous online retailers use its services at the same time, B+S launched a regular event five years ago that brings the two together – and has an appeal far beyond the borders of the region. Since then, the crème de la crème of German online trade has been meeting here in the heart of East Westphalia once a year for the E-Commerce BBQ, which is unique in Germany.

E-Commerce BBQ brings online trade experts to Bielefeld

On September 2, 2022, numerous experts from the world of e-commerce will come together at the B+S location in Bielefeld. Among others, the well-known consumer brand Douglas, which generates more than a third of its sales with online trading, as well as numerous other well-known speakers from the field of digital marketing from all over Germany will be represented. But how did an entrepreneur from logistics in Bielefeld manage to create an e-commerce event that is relevant throughout Germany and is celebrating its fifth anniversary this year?

From the idea to acceptance

The brain behind the idea of bringing an e-commerce industry get-together to East Westphalia and thus setting an example for the importance of the region for logistics and online trade is Stefan Brinkmann, managing partner of B+S GmbH Logistik und dienstleistungen. “Online trade was already growing rapidly five years ago,” he gives an insight into the history of the origins of the E-Commerce BBQ. “At that time, there was no event at which experts from a wide range of areas from digital business could present and discuss trends, and which was also initiated by logistics. The logistics for online trading are the decisive factor. Because: It fulfills the promises made by providers to consumers,” explains Stefan Brinkmann, explaining his motivation for acknowledging the interaction between e-commerce and logistics in the form of a separate event and promoting the topic as a whole. “We wanted to stimulate an exchange that would bring players from online retail and logistics even closer together,” the initiator of the event continued. “The acceptance in the region and the industries has been successful, so that we can celebrate our fifth anniversary this year”.

About the E-Commerce BBQ

The healthy mix of professional input and relaxed networking: So far, over 1,500 participants have been able to experience this at the previous e-commerce BBQs. And B+S is also planning to network logistics professionals, e-commerce specialists and interested parties for this year’s industry event. In order for this project to succeed, more than 21 speakers provide a holistic view of online trading and illuminate current trends and tips for e-commerce and the logistics behind it. In addition, we also take care of your physical well-being with grilled specialties from the smoker

Further information on location, time and program can be found at: